Making money online continues to be marketing and you will find rules to follow along with. Sadly, most Accounting Firm partners ignore these simply because they believe that because the atmosphere of Social Networking is comparatively new and also the rules of engagement on the web continue altering, they are able to discard established marketing rules and do anything they want.
While Social Networking keeps growing too quickly to not be used seriously, it might be a good idea to avoid marketing pitfalls of both offline and online marketing.
NO Proper Marketing Strategy – Your Accounting Firm’s social internet marketing initiatives shouldn’t be taken separate out of your firms other marketing activities. It ought to be taken being an adjunct for your existing marketing strategy. Failure to integrate your offline an internet-based strategies means that the branding and messaging won’t be consistent. You’ll need consistency and you’ll need a plan regarding how to approach your web branding. In the end, even when it’s with an online social platform, situation MARKETING.
Selling TO Everybody – Simply because Social Networking is on the internet does not mean that you’re marketing to some worldwide audience. Marketing basics still need to be adopted and something essential offline marketing rule is: Target your specialized niche. Because of so many other internet marketing campaigns available, your Accounting Firm have a better results at influencing your target audience in case your firms marketing message is obvious and focused.
Following A LEADER- Review your own firm’s website because it stands today. I’m sure you are following things i call, “the Sameness Model” or “the Simon States” model. Similar to accounting firms, you required a glance at what everybody else was doing and made the decision to complete exactly the same.
I’ve visited numerous firms’ internet sites and listed here are the items in keeping that I’ve discovered:
A hyperlink to services page
A message information page
A webpage with images of the partners
Brief biographies of every partner
A summary of useful resource websites that don’t vary from the rest of the accounting firm internet sites.
In case your firm’s web site is already following “the sameness model”, there’s some risk that the social networking sites may be following a leader too. Avoid anything exclusively because everybody else does it. Sure, study the other Accounting Firms do after which think about: “Is this done better?” Increase the value and differentiate yourself.
IGNORING THE 5P’S Of Promoting – Product, Cost, Place, Promotion, People
Product: What services are your Accounting Firm offering? Are you currently offering everything or are you currently a high of mind Accounting Firm for any specific niche? Example – “Accounting Firms for Property Investors.”
Cost: Clients on the web tend to be more cost sensitive simply because they have quick access to information and may compare Accounting Firms easily. Research and make certain you aren’t prices the services you provide lacking that it’ll affect your firm’s credibility. Or excessive that it’ll turn clients away.
Place: Within the traditional sense, Place generally means office. Considering that we’re now entering the virtual business community, where can your prospects help you find online? Where would they help you find? Are you currently just marketing using your website? Or are you currently tinkering with Social Internet Marketing and are available in Facebook, LinkedIn, Twitter along with other Social Networking platforms that may drive traffic towards your company’s corporate website.
Promotion: Integrate your social internet marketing together with your offline marketing efforts to ensure that things are seamless. You must have exactly the same feel and look across all your offline an internet-based advertisements.
People: Your Accounting Firm’s presence in social networking is simply too valuable to trust to a person inside your firm who might not know very well what your company requires from social media. Somebody who has logged in countless hrs on Facebook and Tweeter doing personal stuff does not qualify her or him as getting sufficient experience to deal with your Firm’s social networking.
There might be several accounting firms in Singapore making it difficult and challenging to choose the best one for accounting services. However, to choose the best one, you can consider factors like experience, efficiency, ability to meet deadlines and pricing.